WARNING:
Your Website Could Be Losing Up To 1042% In Profits Using The Same
Worn Out Direct Mail Techniques Most Copywriting Courses Are Based On!
"Why Almost Everyone Is Dead Wrong
About Creating Highly Profitable Sales Letters On The Net… And How You
Can Avoid The Lies And Turn Your Website Into A Cash Generating, Money
Making Machine Overnight!"
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"Excellent! One
of the BEST manuals on how to write web copy around."
Dr. Joe Vitale
#1 Best-Selling Author - "Spiritual
Marketing"
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Dear Friend,
You may be losing 1042% in the sales and profits that
you rightfully deserve, if your website sales letter is based on direct
mail copywriting strategies. That's right… 1042%!
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That's how much 'credibility based' web
design, 'readability based' copy layout, secondary response mechanisms
and efficient download time can increase your sales and profits by. You
see, the copywriting rules for websites are dramatically different to copywriting
rules in direct mail.
Unfortunately, most
of the copywriting courses online today only teach the tired old 'mail
order' methods that have been around for years? They don't deliver
the real truth about website copywriting?
Well, here is an extremely bold promise
to you.
You are about to discover one of the first
manuals ever to reveal the whole truth on creating sales
letters that sell on the Internet... Something that could explode your
website sales into orbit...
A resource that is being endorsed by some
of the biggest names in Internet marketing... Something people will continue
to talk about for decades to come.
And if you hang with me for a minute, you'll
quickly see that resource is completely down to earth, quite simple to
learn and apply, and devastatingly profitable.
But first…
"How A Copywriter
From The Backwoods Of Australia Came To Discover The Truth
About Sales Letters On The Net!"
When he first attempted to create a sales
letter for the web, Larry Eng was puzzled by some of the unique challenges
the Internet offers… (Even though he had already written several direct
mail pieces as a professional copywriter in Australia).
So what did he do? Well he went out and
did what most people did. He went out and bought everything he could on
website copywriting.
He spent thousands of $ dollars on research…
from low priced ebooks to high priced seminar tapes and manuals. I studied
the works of some of the biggest names in advertising!
Yet despite his efforts, some of the critical
pieces were still missing.
He quickly discovered that only
a few people in the world really knew, or were prepared to share the whole
truth about copywriting for the Web.
So he started looking in other places (both
conventional and unconventional). he hunted through library books, the
Internet, marketing journals, HTML tutorials, transcribed interviews, old
forgotten manuals...even phoned people up!
Until FINALLY! He
found those missing pieces.
But his relief quickly turned to anger…
You see, he was damn angry that he had
to go to the ends of the Earth to get the whole story! And he was even
angrier that people were still getting ripped off with half baked, over
priced products that simply didn't deliver for the Web!
That's when he decided to end the lies
and put it all on paper…
Introducing…
"Confessions
Of A Website Copywriter"
The
First 'Complete Guide' to Creating Website Sales Letters
That Sell Like Nothing You've Seen Before!
'Confessions of a Website Copywriter'
contains all the research, all the experiences and all the critical pieces
of the puzzle that the other courses leave out!
In fact, the
strategies in this course are so new and revolutionary, they
are not
being revealed or taught as a whole by anyone else in the market!
That is an awfully big statement to make,
but you don't have to take our word for it.
Just listen to what some of the biggest
and most trusted names in Internet marketing are saying about it:
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| "Could Double Or Triple
Sales Overnight"...
"If you've ever wondered what makes websites
sell thousands of dollars worth of product and services, while yours is
lucky to make a cent ... this course will finally reveal WHAT you're doing
wrong, and WHY you're throwing good money after bad. Plus you'll get some
tips that could literally double or triple your sales OVERNIGHT - and that's
what makes it so valuable."
Brett McFall
Australia's "Results Guaranteed" Copywriter
Of Over 7,800 Ads & Sales Letters
"Top 5 Marketing Manuals
I've Read"...
"I have been reading around 2,000 pages
of Internet marketing material a week over the last few years… and this
is one of the top 5 marketing manuals I've read period!
It's better than many of the $400 copywriting
courses being sold online today. You should really sell this as a high
ticket item Lenny."
Chris Bloor - "The Walking Idea Machine"
Author, Internet Marketing Consultant,
Speaker And Highly Sought Business Coach,
"Will Save You Countless
Hours Finding What Works"...
"A must read for anyone who has been looking
for a way to write effective sales copy. Here is a step by step approach
that will save you countless hours in trying, testing and finding what
works. Great value and highly recommended."
Mal Emery
Australia's Million Dollar Direct Marketer,
Author, Business Coach, Sales & Marketing Seminars & Renowned Speaker
"Create Kick Ass Money
Making Copy"...
"This is excellent. It's full of great
stuff anyone can use to dramatically use to improve their ability to write
kick ass, money making copy.
Probably the best value for money manual
I've seen on website copywriting since 'Make Your Words Sell'! I'd honestly
recommend this to everyone!"
Alexi Neocleous
Professional Copywriter, Speaker, Business
Coach & Creator of The Kaizen Marketing System!
"Reveals More Than
MYWS"...
"I've got MYWS!, which I enjoyed, but I
discovered far more from 'Confessions of a Website Copywriter'! Like the
technique for removing resistance to
your statements.
After reading this, I went over a very
effective sales letter with a hi-liter, and in a couple minutes found 2
statements that needed to be reworded.
This is especially important in triggering
the emotional response that gets readers involved in the sales argument,
but I can show you some pretty expensive books that make no mention of
this.
Not just "copywriting" nuances, but lots
of important stuff like how to position your images on the web page, etc.
etc. etc.
This is great stuff, the "pros" all know
to do this stuff (as your examples demonstrate), but it's very hard to
find anyone who's been able to write it all down."
Dan Thies
World Renowned SEO Expert, Author &
Moderator at Several Top Search Engine Forums
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| You may have heard similar
promises in the past, so...
"Here's
5 Powerful Reasons Why This Course Is So Different Than Anything Else On
The Market Today!"
There is a myth online which says the rules
for constructing sales letters in direct mail, also apply to creating sales
letters on the Net. While the copy element is mostly true, there are some
critical differences that could cost you up to 1042% in sales and profits
if you don't follow them.
Why is 'Confessions of a Website
Copywriter' different? It's different because it deals specifically
with sales letters for the Net. Every strategy, tip and technique is based
on hard market research and has been proven to be incredibly profitable
in an online environment.
It's the first
manual to reveal all the missing pieces of the website
copywriting puzzle the other courses miss out!
In fact, here are 5 powerful reasons why
this course is so much more complete than anything else you've seen before:
Powerful Reason # 1:
"It's A Complete
System For Creating Website Copy That Sells... And It's So Incredibly Simple,
Anyone Can Do It!"
There are lots of copywriting courses being
sold today. Some good, some completely useless. What makes 'Confessions
of a Website Copywriter' different is this:
Instead of just harping on what to do,
Confessions of a Website Copywriter' explains the science
behind why you should do it. You see, most people can spot a good letter
when they see one. But not many can explain why that letter is so good.
But when you understand the science behind
the copywriting, you'll suddenly understand what makes great letters great!
And when you understand what makes great letters great, you'll
also understand how you yourself can create your very own super responsive
letter.
You'll have a solid foundation from which
you can build your masterpiece from, and you don't have to be a 'wordsmith'
to do it. The step-by-step instructions are so simple and incredibly easy
to follow, that anyone can do it.
And that's what makes this manual so different,
so much more immediately useful than most of the copywriting books around.
Because in the world of the blind, the one-eyed man is king!
Here's just a small sample of what you'll
learn and discover:
The quickest
and easiest way to creating a sales letter known to man!
The real reasons
people buy -- the secret truth long known by master salesman, sociologists
and 'con-men' finally revealed!
How to transform
your opening paragraph into a powerful psychological sales magnet!
A powerful
little secret to creating captivating benefit laden copy in no time flat!
How to push the
mental buttons that activate the emotional buying triggers in your prospect's
mind!
The real insider
secrets to making your testimonials sell!
A sneaky … but
incredibly smart way … to get an unlimited number of news articles and
reports to support your claims!
Stealth marketing
tactics for monitoring and beating your online competition!
The tiny little
adjustment to your fulfillment process that will cause an absolute flash
flood of testimonials pouring into your office!
3 no-lose ways
to eliminating your reader's resistance levels using 'mental engagement'!
The insider secrets
to using 'curiosity and intrigue' to keep your visitor reading!
A simple method
of testing your letters that could skyrocket response by 1800%!
A guaranteed way
to creating a powerful unique selling proposition that will destroy your
competition and allow you to dominate your market (along with 28 Unique
Selling Proposition that you can use)!
34 sure-fire
bullet formulas you can plug right into to create sizzling hot, benefit
packed bullets with ease!
How to create
letters so powerful, you'll almost be afraid to use them!
And these are just a few of the coveted strategies
you'll discover.
Powerful Reason # 2 & Missing
Link # 1:
"Credibility Based
Web Design -- How To Create A Website That People Trust Enough To Do Business
With And Believe!"
Contrary to what some of the gurus say,
web design does make a difference to your conversion rate. But not how
you think.
Stanford University recently conducted
extensive consumer research into how people evaluate credibility and trust
of a web site, They found that the first thing consumers evaluate is web
design. In Stanford University's own words:
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"…
Once a site is above a user's personal threshold to qualifying as having
a professional look, then other aspects of the web site come into equation.
In other words, the visual design may be the first test of a site's credibility.
If it fails on this criterion, web users are likely to abandoned the site
and seek other sources."
-Stanford
University Web Credibility Studies
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When your visitors first arrive at a site,
they unconsciously examine its design elements to determine whether it's
trustworthy enough to do business with and believe. If a website fails
this initial test, visitors will generally leave without further investigation
of what it has to say.
Sadly, almost every copywriting course
online fails to cover 'credibility based' website design in their teachings?
'Confessions of a Website Copywriter'
is different. It is one of the first courses to reveal the crucial secrets
behind credible website design -- (And knowing these secrets justifies
the entire purchase of this course alone)!
Here's what you'll discover:
The shocking
truth about website credibility recently discovered by Stanford University!
Warning - How
to avoid the commonly made design mistakes that can scare visitors to death
and drive them away in droves!
The dirty secrets
you must implement on your site to gain trust and convince visitors that
you're not just another 'scam artist' online!
The closely guarded
strategies design secrets to creating a 'real world' feel on your site
and why this is crucial to getting business from your prospects!
How to build
a professional image and add extra impact to your credibility with just
a few simple design techniques!
And with the trustworthiness of your business
and credibility of your message at stake, don't you think 'credibility
based' design is something you need to know?
Powerful Reason # 3 & Missing
Link # 2:
"Download
Time -- How To Prevent 33% Of Visitors Leaving Before Your Page Loads"
Research
by Netmechanic.com has found that 33% of visitors leave a
page if it isn't loaded within 8 seconds.
That means 1/3 of your visitors won't even see your headline if your page
takes longer than 8 seconds to load.
Put another way, if your page currently
takes more than 8 seconds to load, reducing the download time could increase
your sales by 50%.
Unfortunately, most copywriting courses
don't even discuss download time… let alone how to improve the efficiency
of your site to capture that extra 33% of visitors.
This is where you'll gain an unfair advantage
from the rest, because I'm going to show you what it really takes to stopping
download time from chasing visitors away.
You'll discover:
A foolproof
way to getting your visitor reading your headline while your page downloads
in the background!
Two incredibly
powerful -- yet FREE -- tools that will shrink the file size of your graphics!
The NUMBER
ONE rule to keep your visitors magnetically locked to their monitors while
waiting for your letter to download!
How to get your
text to load before your graphics so your visitors begin reading at the
earliest possible opportunity!
And with 33% of your visitors potentially
at risk, isn't this something that you need to know.
Powerful Reason # 4 & Missing
Link # 3:
"Leads
-- How To Balloon Your Sales By 426% With Secondary Response
Devices!"
A study by Sales and Marketing Executives
International found that 81% of major sales are closed after the fifth
contact. In the direct mail world, following up with your prospects is
easy -- You already have their contact details.
But how do you follow up with your visitors
online when you don't know who they are?
Most copywriting courses don't answer this
question. And the ones that do, preach about pop up windows and autoresponders
being the solution.
Well let's blow this hogwash out of the
water by telling you that this is not often the case! In fact, you will
see how pop ups and
autoresponders may even kill your business if you use them.
Here's just some of what you'll discover:
4 easy to
install lead generating mechanisms and how to use them on your site!
The most important
thing you could ever learn about pop up windows, and why relying on them
to generate leads is dangerous!
How to be one
of the first persons on the planet to suck insane profits from the coming
'Slide In Pop Up' revolution!
8 almost magic
lead generating offers that will explode the number of responses you're
currently getting out of the water!
4 down and
dirty techniques for following up with your prospects and snowballing their
value by up to 426%!
Why using an autoresponder
can injure your business!
And with a potential 426% increase in sales
at stake, can you afford NOT to know these strategies? |
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| Powerful Reason # 5 & Missing
Link # 4:
"Offers -- How
To Create Powerful Offers That Cause People To Line Up And Beg You For
Your Product!"
Why do some poor copy sites sell like crazy,
while other sites with powerful copy sell nothing? Because nothing
affects website sales more than the basic offer.
Ask any professional copywriter and they
will tell you:
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"Changes
in the price, terms, guarantee and the way in which the product is combined
or segmented will show greater difference in response than most changes
in copy or layout."
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You can use the most convincing copy in the
world and still sell nothing if your offer is weak and uninspiring! In
fact, you might as well be pushing a peanut up a mountain with your nose.
Here's just another area where 'Confessions
of a Website Copywriter' beats the rest. You'll learn:
The simple
changes in your payment proposition that will practically force prospects
to give you their money!
How to use bonuses
to attract a stampede of business to your door!
3 powerful
enhancements to turning your guarantee into a turbo charged weapon that
will have your customers begging for more!
5 simple yet alluring
pricing strategies that will shock your prospects and explode sales through
the roof!
How to create
a drop-dead, kick butt offer that is virtually guaranteed to sell like
crazy (both on and off-line)!
Frankly, most copywriting courses don't cover
offers at all. And if the offer is more important than the way it is presented,
isn't this something that should be covered?
Powerful Reason # 6 & Missing
Link # 5:
"Readability Based
Layout -- How To Design A Web Page To Get Your Copy Read!"
How effective is powerful sales copy when
it doesn't get read? Well the answer is obvious... It's useless.
In fact, copy that doesn't get read is
about as useless as a screen door on a submarine? It's like the proverbial
tree falling in the woods with no-one around to hear it!
So how do you get your copy read? Simple,
you use a readability based design strategy to encourage readership.
You see, nothing affects the readership
of a letter more than the basic layout of the copy. So a powerful letter
really relies on 2 main elements - the SALES
COPY
to sell your product, and
the
LAYOUT
to get the sales copy read.
Now you don't need to be a genius to create
an effective readability based layout. But you do need to know some of
the insider secrets. And these insider secrets are sadly overlooked by
many of the copywriting courses being sold today.
Thankfully, 'Confessions of
a Website Copywriter' reveals ALL the layout secrets you need to
getting your letter read.
Here are just some of the tricks of the
trade shared with you:
Consumer
readership behavior and how to exploit it to entice readers into devouring
your copy!
What to highlight
on your letter and why!
5 little known
eye catching techniques to constructing your words, sentences and paragraphs
to encourage readership!
How to make your
headlines jump out from your page to grab your prospect's attention!
7 simple ways
to highlight text, sentences and paragraphs so they magnetically attract
scanning readers every time!
How to take advantage
of pictures so they positively influence the readership pattern of your
letter!
The most digestible
font to scanning eyes and when to use them!
And since layout greatly determines the extent
to which your letter gets read, isn't this something you should be learning
about?
"It's Like Having
The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website
Copywriter' is like having the goose that laid the golden egg.
You'll have everything you need to create your very own automatic cash
machine that can generate thousands of dollars for you while you sleep.
We could easily charge $97 for the ebook
version of this manual. How do we know? Because the author ran a pricing
survey with beta testers and this is the price that many said they'd expect
to pay!
But setting the price at $97 for this program
would limit the number of people who could take advantage of it. Many of
the people who need it most, simply wouldn't be the ones who get it.
Frankly,we
are absolutely determined to stopping the 'little guy' from being ripped
off by all 'direct mail crap' being passed off nowadays that doesn't
work online.
That's why you can get 'Confessions
of a Website Copywriter' for a steal at $57.
In the words of the author:
Update:
I'm on a mission - I am so absolutely committed to stopping the little
guy from being ripped off (like I was time and time again) that as part
of a special marketing test, I am dropping the $57 price even lower to
$27!
But
be warned - I'm only doing this to see whether it gets 'Confessions of
a Website Copywriter' into more hands or not. If it doesn't (or if it actually
reduces the number because of quality perception problems), the price will
rise again and you'll be forced to pay the full $57!
Remember - This is the same manual that many
of the top marketing gurus are staking their reputations on and endorsing...
including Joe Vitale,
Brett McFall, Chris
Bloor and Dan Thies (just to name a few).
It is also the same closely guarded secrets
that many copywriting courses being sold online today don't tell you...
and which could cost you 1042% in online sales and profits!
And you can get it all now for only $27. |
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Here's
my promise to you. If within 60 days:
1. You don't immediately see
yourself making 300% more profits from your website with these proven techniques,
or
2. You're not thrilled with
everything I deliver, or
3. You simply want your money
back…
Send back this course and
get a full, no questions asked, refund.
You can even keep ALL of
the bonuses ($47 value) as my way of saying 'thank you' for giving me a
try. This means that the worst that can happen is that you get a $78 gift,
whether you decide to keep this course or not.
Lenny Eng
-- President
Digital-Copywriting
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Try 'Confessions of a Web site Copywriter' for 60
days with no risk whatsoever. The risk is completely mine.
Test-drive every strategy and technique
to prove to yourself that they will make a real difference to your web
site's sales and profits. If you aren't completely satisfied, I want you
to send it back for a full refund…
That's right. If you send
back this course within 60 days of purchase, you'll
receive a FULL no questions asked refund, and still
get to keep all the bonuses.
Anyone can offer you a "100% money-back
guarantee." Big deal. What do they have to lose if you send their product
back?
But only someone truly confident of his
customers satisfaction and results would make such a guarantee. When you
buy my course, I take all of the risk. If my course doesn't deliver, I'm
the one who eats his shirt -- not you.
That's how confident I am that this breakthrough
course will change forever the profitability of your website.
The
truth is, you will never have to worry about a refund.
Because once you start using these ingenious proven techniques and see
the immediate increase in your sales and profits, I'm betting it will be
impossible to get you to part with your copy of this powerful course.
"What's
Your Business Worth To You?"
Picture this: It's a month from now, and
without any extra effort, extra visitors or extra money spent, your website
is generating double the sales it is today. And even better, you know that
this is just the tip of the ice berg...
Now look back to this point in time and
ask yourself what this increase in sales is worth to the profitability
of your business.
I think you'll agree that it's worth far
more than the measly $57(as part of a special marketing
test and for a limited time only, you can now get it for a steal at $27
until the testing period is over).
I guess you just need to ask yourself which
one you'd rather have... The same mass marketed books that only rehash
worn out direct mail techniques that don't work online... Or a genuine
competitive advantage?
Don't gamble with the success of your website.
Take action now.
Click on the link below to access one of
the most profitable marketing manuals online today, 'Confessions
of a Website Copywriter', via our secure online server.
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Only $27.00
IMMEDIATE DOWNLOAD!
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60 Days
Money Back Guarantee!
To your success,
PS. I am so determined to getting
'Confessions of a Website Copywriter' into your hands, that
I am going to up the ante again. Invest in this manual today for $57
(as part of a special marketing test, you can now get it for a steal
at $27 until the testing period is over) ...
PPS. -- Remember, you're also protected
by a 60 day no questions asked money back guarantee.
Test-drive every strategy and technique to prove to
yourself that they will make a real difference to your
web site's sales and profits. If you aren't completely
satisfied, I want you to send it back for a full refund…
PPPS. -- Still not convinced? Well
here's what some real people have said:
| "Increased Response By
73% In 7 Days"...
Confessions is much more practical than
dozens of other title-rich but content-poor works that were too useless
to remember. In fact, 1 week after reading Confessions, I made some adjustments
to my site. As a result, my CR increased an incredible by 73%... thanks
for your advice Lenny!
Vaughan Vandenberg "Made Nearly $7,000 In
5 Days"...
Lenny I just wanted you to know that we
used the copy techniques described in 'Confessions of a Website Copywriter'
to create a direct mail piece for sourcing new video production clients.
Well, we made just under $7,000 in the first 5 days of mailing thanks to
you. I can't thank you enough!
Sara Venables
Fire Dragon Video Productions "10 out of 10"...
There is so much valuable copywriting advice
in this manual, particularly the bits about how to write first paragraphs
and avoid negative words. And thanks to your manual, I’m not afraid to
write web copy any more. Well done, 10 out of 10.
Dr Mike Woo-Ming "Never Before Seen Readability
Techniques"...
Confessions of a Website Copywriter’ covers
the same points on structuring a direct sales letter as Joe Sugarman's
books on advertising copy.
But I have not seen information on how
the user's eye tracks the page covered elsewhere. This is especially useful
in understanding why highlighting text, sentences and paragraphs is so
crucial to getting your letter read. I expect this information will increase
my website's readability substantially as a result. Thanks Lenny!
Karen Jessen
"Opened My Eyes To Credibility
Based Web Design"...
Wow Lenny, this is the best manual I have
ever read about website copywriting. The techniques and the examples are
so plain that anybody can become a master copywriter. The techniques and
the examples are so plain that anybody can become a master copywriter.
And you really opened my eyes to ‘credibility
based’ website design (which I haven’t seen anywhere else before). I recommend
this book to anybody who wants to become successful on the Net.
Peter Skuta
"Split-Testing Is Just
One Of The Many Gems"...
Confessions of a Website Copywriter is
absolutely packed with valuable information and presented in a light interesting
way. It compares very favorable to “Make My Word’s Sell” only with up to
date information.
The information on Testing was extremely
useful, but this is just one of the many gems in your manual. In fact,
I was that impressed, I now keep a printed copy on my desk as a reference!
Ron Mahon
"One Of The All-Time Great
Masterpieces!"...
This book will have a similar impact as
the classic "Scientific Advertising" by Dr Claude Hopkins and the books
"Great Headlines Instantly" and "Classified Magic" by Robert D. Boduch,
"eBook Secrets" by Ken Silver, "Turn Words Into Traffic" by Jim and Dallas
Edwards and the magnificent contributions by marketers/copywriters such
as Jay Abraham, Joe Vitale, Christian H. Godefroy, Allen Says, Dr Ken Evoy,
Dan Kennedy, Michael Senoff, Yanik Silver and Brett McFall.
Before doing anything else get yourself
a copy of "Confessions of a Website Copywriter" by Lenny Eng containing
47 Closely Guarded Secrets to Creating Turbo-Charged webpage Sales Letters.
I wish that I had this very special book
a very long time ago!
Stephan Van Der Lingen
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